By Kevin Williams
So, I had some time to kill the other day when we were waiting for our food at a restaurant. Instead of holding a squirming, screaming Bea until the food arrived I decided to walk next door to a Fresh Market with Bea and let her explore. I told my wife to text me when the food arrived.
I'm someone who has studied the grocery store business quite a bit and, geez, I just can't quite figure out where this one "fits."
It would seem that Whole Foods has the upscale market pretty much cornered, is that what Fresh Market is trying to compete with? I once saw cantaloupe melon on sale at an Amish farm for .25 cents a melon. Here they were $3.99 a melon. Granted, it is out of season....but still....
The store was pretty empty and it was about 6 p.m., you'd think a busy after work time for people to stop in and grab some milk (organic, of course) or bread (artesian).
You can read more about Fresh Market here in their Wikipedia entry. They have over 100 locations scattered across the USA which, to me, seems to be super inefficient. Getting organic cucumbers to one store in Oklahoma? Just doesn't seem like could possibly offer a competitive price with all your stores scattered as opposed to being bunched together and all the efficiencies that would bring.
So, have any of you actually shopped at Fresh Market? What do you think of it?
Certainly not in my price range for groceries. Our local store had cantaloupe on special this week for .99 cents. I can't think it would be successful in my area of SE Ohio.
Cantaloupe for .99 cents? That is more like it. What store was that?
We have a Fresh Market in the Chicago suburbs. I agree with your assessment. I didn’t find really anything there that I havent seen at Whole Foods or Mariano’s, and their prices were rather high. We have an awesome farmers market in the same town, although that is only open June to October.
Interesting, Cathie, I had never heard of Mariano's so I googled it, and wow, that looks amazing....definitely would like to check out one of those next time i am in your area!